Episode 9

09 - Democratizing Research with Dovetail, the Next ResTech Unicorn

Published on: 27th March, 2022

In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better product/service design.

In This Episode We'll Explore:

  • 3 macro trends on the rise in user experience (UX) and user interface (UI)
  • The complexity of customer-centric design and fit for purpose products/services
  • How to improve data democratization and remove barriers for the dissemination of insights

Links From The Show:

  • GreenBook -->https://greenbook.captivate.fm/podcast
  • Lenny Murphy --> https://greenbook.captivate.fm/lenny

Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Zappi.

Mentioned in this episode:

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast