140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights

In this episode of The Greenbook Podcast, host Karen Lynch sits down with Aeton Lim, an Innovation Consulting Manager at Nielsen IQ and a 2025 Future List honoree. Aeton shares his global perspective on market insights, innovation strategy, and how organizations can future-proof their decision-making.

He discusses his expertise in emerging markets, the role of corporate governance, sustainability, and his leadership in DEI initiatives. Tune in to gain valuable insights on how businesses can align strategy with external market forces and leverage thought leadership for competitive advantage.

Topics Covered:

• Aeton Lim’s role at Nielsen IQ and global consulting experience
• Strategic decision-making and innovation’s role in corporate growth
• The importance of aligning business strategy with external market forces
• Key trends in emerging markets and consumer behavior shifts
• The role of corporate governance and sustainability in business success
• The impact of DEI initiatives and the benefits of reverse mentoring
• Luxury market trends and digital transformation in e-commerce
• Future-proofing insights and innovation for sustainable growth

Resources & Links:

• Visit Aeton Lim’s website
• Learn more about Nielsen IQ

You can reach out to Aeton Lim on LinkedIn.

Many thanks to Aeton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.