Episode 142

142 - Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics

Published on: 18th March, 2025

In this episode of The Greenbook Podcast, host Lenny Murphy sits down with Deb, Director of Data Science at Sigmoid Analytics and a 2025 Greenbook Future List Honoree. Deb shares insights into solving complex data challenges, the evolving role of Gen AI in analytics, and how companies are integrating AI-driven efficiencies. They discuss the future of data science, the shift towards strategic problem-solving, and the importance of upskilling talent in an AI-powered world. Tune in for a thought-provoking discussion on how organizations are embracing AI while navigating unknowns in the industry.

Key Takeaways:

  • AI is revolutionizing data analytics, but strategic thinking and human expertise remain essential.
  • Organizations must embrace unknowns and invest in future-proof AI strategies.
  • The industry is shifting from traditional statistical models to AI-driven insights with LLMs and automation.
  • The future of analytics will prioritize business impact over technical complexity.
  • Developing strong problem-solving skills is critical for the next generation of data scientists.


Resources & Links:


You can reach out to Debapriya Das on LinkedIn.


Many thanks to Debapriya Das for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast