Episode 145

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Published on:

29th Apr 2025

145 - Beauty Intelligence: Kalindi Mehta of Estée Lauder on AI & Trends

In this episode of the Greenbook Podcast, Karen Lynch sits down with Kalindi Mehta, Global VP of Consumer Foresight, Strategy, and Predictive Analytics at Estée Lauder Companies. Kalindi shares how the beauty industry’s emotional, cultural, and highly personalized nature requires real-time consumer insight and constant innovation.

She discusses how AI is transforming the end-to-end insights process—from sensing trends and matching products to co-creating with influencers and optimizing business results. Kalindi also dives into the skills and mindset insights professionals need to thrive in an AI-driven future, and offers practical leadership advice for driving transformation within organizations. A must-listen for anyone navigating the evolving intersection of data, creativity, and consumer foresight.

Key Discussion Points:

  • How Estée Lauder uses AI to drive consumer foresight and innovation
  • The cultural and emotional complexity of beauty consumers
  • Building insights capabilities that scale across global teams
  • Why AI enhances—rather than replaces—human expertise
  • Skills and leadership strategies for thriving in AI-powered insights work


Resources & Links:


You can reach out to Kalindi Mehta on LinkedIn.


Many thanks to Kalindi Mehta for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast