Episode 15

15 - How Walmart is Commercializing the Power of Data Science

Published on: 27th May, 2022

In this week's episode: Lenny Murphy, is joined by Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart.

Join us while Lenny and Linda discuss the unique changes that have occurred over the past few years, both in the consumer marketplace and in how Walmart is leveraging the data they collect to serve their commercial customers.

In this episode we'll explore:

- How insights extracted from data can improve how companies operate and improve their offerings

- How Walmart came to commercialize the data they collect, at the aggregate level, without compromising their customer information

- Walmart Luminate and the data products Walmart's Data Ventures are putting out to ultimately serve their customer

Many thanks to Linda, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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