Episode 24

24 - GRIT Sneak Peek: 2022 Business & Innovation Trends

Published on: 9th August, 2022

In this week's episode:

Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts.

The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode get exclusive details like:

  • Sample quality & survey design
  • Sample availability & alternative sample sources
  • Measures taken by the most innovative suppliers and brands
  • The changing industry landscape & new competition
  • Supplier revenue trends & the employment outlook

Links From The Show:

Gen2 Advisors --> https://www.gen2advisors.com/

GRIT Report --> https://www.greenbook.org/mr/grit/

Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.

Mentioned in this episode:

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast