Episode 24

24 - GRIT Sneak Peek: 2022 Business & Innovation Trends

Published on: 9th August, 2022

In this week's episode:

Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts.

The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode get exclusive details like:

  • Sample quality & survey design
  • Sample availability & alternative sample sources
  • Measures taken by the most innovative suppliers and brands
  • The changing industry landscape & new competition
  • Supplier revenue trends & the employment outlook

Links From The Show:

Gen2 Advisors --> https://www.gen2advisors.com/

GRIT Report --> https://www.greenbook.org/mr/grit/

Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.

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About the Podcast

GreenBook Podcast
Creating, celebrating, and exploring the future of market research and consumer insights
Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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