Episode 30

30 - Are NFTs the Future of Brand Marketing?

Published on: 26th September, 2022

Matt Bell, Founder & CEO at Honest Labs, joins our host, Lenny Murphy for this week's episode. Matt has been in the digital marketing industry for 15 years and unequivocally believes that NFTs are the future of brand marketing.  Join us while Lenny and Matt discuss what we're seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love.

In this episode, we'll explore:

  • How NFTs allow brands to sell ownership in their brand clout and create communities with their customers
  • Ways NFT communities allow you to collect extremely intimate data on your customers
  • Who can introduce NFTs with little friction and the phenomenal opportunity for those brands
  • How startups can fund their businesses with a well-researched, executed NFT project

Episode resources and links:

Many thanks to Matt for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode's sponsor, Tremendous.

Mentioned in this episode:

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Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast