Episode 53

53 — Breaking Out of the Box: Leveraging New Technology with Randall Beard

Published on: 6th March, 2023

The uncharted territories of generative AI, VR, and Web3 offer an abundance of opportunities for the research community.

In this episode, we sit down with Randall Beard, Director of RSB Advisory, to discuss the exciting potential of 'looking for signals' outside of your traditional research lanes. Whether conducting research in the metaverse or leveraging generative AI to streamline the process of working through data sets, keeping an open mind to peripheral technologies and trends can help build stronger research practices. During periods of rapid growth and change, scaling new technology becomes crucial to stay competitive.

You can reach out to Randall on LinkedIn.

Many thanks to Randall for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

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Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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