87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future

What does the GRIT report tell us about the next big leaps in MRX?

In this episode of the podcast, Manny Rodriguez and Anthony Samarasekera from Forsta join us for an in-depth conversation about market research trends and challenges, as highlighted in the Greenbook GRIT report. They delve into the impact of artificial intelligence (AI) and technological advancements on the industry, discussing AI's role in enhancing report generation, data interpretation, and integrating visual elements in data analysis. The discussion also touches on the essential cultural and organizational changes required for adopting new technologies, including the importance of continuous learning and embracing emerging tech. They emphasize the need for internal ideation and stakeholder feedback to tailor product development to market demands. Manny and Anthony also share their perspectives on the exciting future of AI in market research, stressing the significance of industry collaboration and staying abreast of tech updates.

You can reach out to Manny on LinkedIn.

You can reach out to Anthony on LinkedIn.

Many thanks to Manny and Anthony for being our guests. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.