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The Greenbook Podcast

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies and emerging ideas with Greenbook, your guide to the future of insights.

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MEET YOUR HOSTS

Karen Lynch

Karen's critical role as Head of Content at Greenbook has her spearheading the development, oversight, and optimization of an integrated content strategy across the company's editorial platforms. As a co-host of The Greenbook Podcast, she brings her interviewing expertise and growth mindset to benefit the research community she passionately serves. Karen's unique qualities are her authenticity, empathy, and ability to shape insightful conversations. She's not just a host but a fountain of wisdom, creativity, and motivation for insights professionals.

Lenny Murphy

Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.

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