Episode 6

06 - Are We Approaching A Sample Supply Crisis?

Published on: 25th February, 2022

In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond.

In This Episode We'll Explore:

  • Data demand and supply gaps 
  • Differentiating research from marketing
  • Privacy and governing the use of data
  • Combating data fraud and hackers

Links From The Show:

  • GreenBook --> https://greenbook.captivate.fm/podcast
  • Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode.

Mentioned in this episode:

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast