Episode 6

06 - Are We Approaching A Sample Supply Crisis?

Published on: 25th February, 2022

In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond.

In This Episode We'll Explore:

  • Data demand and supply gaps 
  • Differentiating research from marketing
  • Privacy and governing the use of data
  • Combating data fraud and hackers

Links From The Show:

  • GreenBook --> https://greenbook.captivate.fm/podcast
  • Lenny Murphy --> https://greenbook.captivate.fm/lenny

Many thanks to Emily Fullmer, for producing and editing this episode.

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About the Podcast

GreenBook Podcast
Creating, celebrating, and exploring the future of market research and consumer insights
Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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