Episode 13

13 - What Brands Can Learn from the Launch of Pinterest Predicts

Published on: 15th May, 2022

In this week's episode: Lenny Murphy, is joined by Talia Parnass, former Senior Lead of Trends & Campaign Management at Pinterest to discuss creating higher quality, more relevant content that's truly mapped to consumer demand.

3 Topics We'll Explore:

  1. The Pinterest Predicts annual global trends report that reflects the dominant search trends of more than 400 million users worldwide
  2. How brands are leaning into the trends and movements that Pinterest Predicts accurately forecasted in order to drive powerful business results
  3. The reason Pinterest's revenue is growing despite its falling stock prices, and what brands can learn about creating more valuable and profitable user experiences

Many thanks to Talia, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

Producer's Note:

Talia has since left her role at Pinterest and joined Reddit - feeling inspired by both teams to live her best life and create the work she loves.

Mentioned in this episode:

Join us at an IIEX Event!

Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.

Next Episode All Episodes Previous Episode
Show artwork for Greenbook Podcast

About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

About your host

Profile picture for Greenbook Podcast

Greenbook Podcast