Episode 17

17 - Sage Start-Up Advice from GreenBook Pitch Winners

Published on: 16th June, 2022

In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.

Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future.

In this episode, we'll explore:

  • Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook Pitch
  • The importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentation
  • Advice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.)

Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

Links From The Show:

  • GreenBook Podcast --> https://greenbook.captivate.fm/podcast
  • Lenny Murphy --> https://greenbook.captivate.fm/lenny
Next Episode All Episodes Previous Episode
Show artwork for GreenBook Podcast

About the Podcast

GreenBook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies and emerging ideas with GreenBook, your guide to the future of insights.

About your host

Profile picture for GreenBook Podcast

GreenBook Podcast