Episode 18

18 - Reducing Friction to Drive Product Development

Published on: 28th June, 2022

In this week's episode: Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind.

Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services.

In this episode we'll explore:

  • How learning about the tensions experienced by an individual and/or a company can open the door to the development of the next great product
  • Human capital management, the individual's journey to self-realization, and how products can help them achieve their ultimate life goals
  • The importance of being nimble in a future that is going to be, inherently, unprecedented

Many thanks to Nis, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

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About the Podcast

GreenBook Podcast
Creating, celebrating, and exploring the future of market research and consumer insights
Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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