Episode 26

26 -Turn Disruption into Dynamism with Kantar's Walker Smith

Published on: 23rd August, 2022

J. Walker Smith, Chief Knowledge Officer, Brand & Marketing for Kantar Consulting, joins our host Lenny Murphy for this week's episode. They discuss the involuntary experiment of digital lifestyles brought about by the pandemic and what we learned having gone through that time. They also get into ways brands can plot a new course ahead with consumer needs and interests at the forefront.

In this episode, we'll explore:

  • The rise of hybrid work and the changing needs and opportunities around human scale interaction
  • The need to develop digital systems to enhance (not replace) analog engagement
  • The new normal of disruption, increasing volatility, inflation, institutional mistrust, a growing mental health crisis ... and what all that means for brands

You can connect with Walker via email or on LinkedIn; you can read Walker's weekly LinkedIn newsletter: FourTuesday.

Many thanks to Walker, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, Stravito.

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Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Greenbook Podcast