Episode 27

27 -Advancing Insights with Behavioral Biometrics

Published on: 30th August, 2022

In this week's episode, our host Lenny Murphy, is joined by a team of professionals working with non-conscious measurements, human-behavioral biometrics, a trinity committed to bridging the gap between humans and machines:  Peter Hartzbech, Rana el Kaliouby, and Martin Krantz. Join their exploration of how human, behavioral research will play a central role in every organization's success, and at every level.

In this episode, we'll explore:

  • What is meant by human insight ai (spoiler alert: it includes machine learning and non-conscious measurement, such as facial coding, eye-tracking and other biometrics
  • The ethos around teaching machines to anticipate, and potentially mimic, human behavior
  • A research future with behavioral biometrics and how to scale it out to other markets

Many thanks to Peter, Rana and Martin, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle.

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About the Podcast

Greenbook Podcast
Exploring the future of market research and consumer insights
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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