Episode 28

28 - Consumers Take the Wheel! Creating Value through Incentives

Published on: 6th September, 2022

When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists.

Nick Baum, Co-founder & CEO at Tremendous, joins our host, Lenny Murphy for this week's episode, to explore the concept of consumer choice in market research. As a true entrepreneur, Nick talks about platforms that unlock value through creative incentives, delivering to consumers a payout on their own terms.

Many thanks to Nick for being our guest. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.

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About the Podcast

GreenBook Podcast
Creating, celebrating, and exploring the future of market research and consumer insights
Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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