Episode 19

19 - Telling Better Stories with Data

Published on: 5th July, 2022

In this week's episode: Lenny Murphy, is joined by Jason Alleger, Senior Director, Consumer Insights & Strategy at Traeger Grills and an adjunct professor at Brigham Young University.

Join us while Lenny and Jason discuss category disruption, how companies that do disrupt see the world and the problems they are solving, and the importance of storytelling to change a business, and the future of insights.

In this episode we'll explore:

  • Some disruptive companies (e.g., Uber, Netflix, Halo Top , Tesla, and Traeger Grills, of course) that solved consumer problems, changed lives and/or opened the door for consumer acceptance in declining categories
  • An amazing story about torch juggling and the five components of that, and any, story:  exposition, rising action, climax, falling action, and resolution
  • How you unlock "delightful surprise" in storytelling instead of getting stuck in reporting by being mindful and thinking through it, deliberately, in advance

Many thanks to Jason, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

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About the Podcast

GreenBook Podcast
Creating, celebrating, and exploring the future of market research and consumer insights
Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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